Three women. Three attitudes. One unapologetically bold beauty campaign. For Forever52’s It’s My Day lipstick collection, we created a high energy visual world where beauty meets fashion, confidence and a little bit of flex. Because this wasn't about simply showing a lipstick. It was about showing the attitude that comes with wearing it.
forever 52 ‘it’s my day’
NO FLEX, JUST A LIPSTICK
CLIENT
Forever52
FORMAT
Commercial
TERRITORY
India / International
SERVICES
Production Management · Crew Coordination · Logistics · On-Set Production
project snapshot
At the heart of the campaign is an unexpected visual collision: Lipstick × Supercars. The femininity and precision of beauty imagery meets the power, status and visual impact traditionally associated with automotive advertising. We wanted to capture the feeling that comes with putting on the lipstick that makes you feel ready for whatever comes next.
MAKE THE PRODUCT FEEL LIKE THE ACCESSORY.
PRODUCT. PERSONALITY. PERFORMANCE.
The challenge was balancing two very different forms of visual storytelling. The lifestyle sequences needed scale, movement and attitude. The beauty sequences demanded control. Skin. Lip colour. Texture. Application. Packaging. Lighting. Our production approach brought those worlds together, moving between cinematic exterior sequences, individual performance moments and tightly controlled product imagery without losing the identity of the campaign.
BEHIND THE PRODUCTION
the work you see is only half the story
