hero xtreme x virat kohli
Two days filmed across iconic Central London locations for Hero Xtreme, starring international cricket icon Virat Kohli. The production combined large scale road management, complex stunt work and cinematic action to create one of the brand's most ambitious campaigns to date. Hill House Media supported the production by coordinating the infrastructure behind the film, helping transform some of London's busiest streets into a world class commercial set.
CHALLENGE THE EXTREME
CLIENT
Hero Xtreme / Another Idea
FORMAT
Commercial
TERRITORY
India / International
SERVICES
Production Management · Crew Coordination · Logistics · On-Set Production
project snapshot
When the city becomes the set
The campaign was designed to capture the power and confidence of the Hero Xtreme while placing Virat Kohli at the centre of a cinematic story about performance. Filmed across two intensive shoot days, production moved through multiple key Central London locations, requiring meticulous planning, live traffic management and seamless coordination between departments, authorities and crew. Every frame needed to feel dynamic. Every logistical decision needed to be precise.
PRECISION BEHIND THE PERFORMANCE.
From preparing motorcycles shipped internationally to coordinating over 200 extras, managing complex permits and supporting one of the world's biggest sporting personalities, every department contributed to creating a campaign that feels fast, bold and effortless.
BEHIND THE PRODUCTION
the work you see is only half the story
